The best email signatures do two jobs:

• attract the reader’s attention.
• convey information about you to the reader

Wondering what to include in an email signature? Here are some elements of a good email signature:

1. Name, title and company. Your name tells the reader who sent the email. If you’re representing a company, you should also include your name and title at the company.
2. Contact information. Your contact information should include your business website. It should also include at least one phone number.  It’s okay to include your email address although many experts say it’s unnecessary.
3. Social links. It’s becoming increasingly important to include social media contact information in your email signature. Choose your most professional social media accounts to link to. LinkedIn is a good example. Avoid linking to frivolous or irrelevant social accounts.
4. Logo (optional). If you work for a company or own your own business, you may wish to include your logo in your email signature.
5. Photo (optional). Many email signatures include a photo of the sender. This can help the reader put your face to your name.
6. Responsive design. The usage of smartphones and other mobile devices has increased. Chances are your email recipient will open your email on a mobile device. A responsive design adjusts for mobile readers.
7. Legal requirements. Some countries have specific legal requirements that all business communications must meet. Check with your attorney to see if the country where your business is located has specific laws governing email signatures.