Marketers know that they need to build brand awareness. According to the US-based Content Marketing Institute, building brand awareness has been a top goal for B2C and B2B marketers for years.

Still, you shouldn’t just invest in brand awareness because everyone else is doing it. To achieve your business goals, you must have a firm grasp of the importance of brand awareness and how you can use it.

Here we guide you through the main advantages of brand awareness — and explain why a lack of brand awareness can really drag your business down.

Why is Brand Awareness Important?
Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Brand awareness refers to people’s ability to recall and recognize your business. There are several reasons why it is important to build and increase brand awareness.

To start, brand awareness helps keep your brand top-of-mind with your audience. If people know your brand, they can become familiar and comfortable with it. Then, when faced with a decision to buy from you or your competitor, they are more likely to buy from you hence why the logo design must depict all.

Brand awareness also helps you to achieve a range of business objectives and goals. It can expand your audience, increase website traffic, build brand affinity, and cultivate leads.

It will be no surprise to learn that brand awareness lies at the top of the marketing funnel. Brand-awareness campaigns cast a wide net. They let many people know about what you have to offer, and nurture those who are most interested in it.

The Advantages of Brand Awareness
Beyond the reasons listed above, there are many benefits to improving brand awareness and investing in awareness strategies to boost your business and diversify your marketing operation.

Let’s take a look:

Advantage–Increase Market Share and Sales
Brand awareness is often the first step to driving performance-marketing goals, such as leads and sales. Make people more aware of your brand — especially by targeting relevant, high-quality audiences — and you increase your chances of generating conversions and dominating your market.