Importance of Brand Awareness
Marketers know that they need to build brand awareness. According to the US-based Content Marketing Institute, building brand awareness has been a top goal for B2C and B2B marketers for years. Still, you shouldn’t just invest in brand awareness because everyone else is doing it. …
Setting Social Media Goals
When a business takes off it’s an exciting time for the business owner, understandably so. Your first instinct might be to share it with the world, so, what do you do? You hop onto social media (given that’s where people are most active), and you …